If you are a coach using Instagram, learning the secrets of gaining more followers must be at the top of your to do list.
With social media it’s much easier to attract potential clients. It’s a powerful tool. That’s why you, as a coach who wants to grow their business must utilize this tool and learn how to use it in your favor.
An Instagram follower is a user who follows your Instagram account. They obviously resonate with your content and can view, like, and comment on any post you make to your profile.
Gaining more followers doesn’t necessarily mean more engagement, however, it’s where your lead flow happens. Each new follower is a potential client if you nurture it the right way.
If you want to get more Instagram views and increase your following, simply read on.
Choosing a niche you want to focus on is very important to gain followers. It will keep you focused and make content creation an easy affair. With a clear niche, you will know which group of people to target and how best to channel your marketing efforts.
For instance, if you have chosen travel as a niche, your target audience will be globetrotters. Because of your contents on travel, travel lovers who come across your profile will see common ground and tap on the follow button.
When you have a clear niche, there’s a higher tendency for you to make your profile well curated. Also, your brand will be well suited for brands that are up for collaboration.
Your entire instagram profile is made up of different parts and sections. Let’s look at each of these sections and see how you can optimize each for improved followership.
Username.
The first thing about your profile that people will notice is your username. This name is the basic identifier for all accounts on the app. As such, you might want to make your username your brand name. Whatever name you choose, ensure that it is simple to spell and easy to remember.
Profile photo.
Use your logo if the account is for your business. If it’s a personal account, be sure to use an attractive and quality photo.
Description.
Your Instagram profile should have a short but concise description of you or your brand. You have 150 characters to make a pitch and convince people that you are worth following. Use keywords and hashtags relevant to your niche to make your account more searchable.
Links.
Your profile is the only spot on Instagram that can have a clickable link. If you have a website, put in the link so that your audience can know more about you. Also, make the landing page to your link captivating.
Profile Aesthetics.
Whenever new people visit your profile, they should see a beautiful page. To do this:
Choose a theme style. Use the theme consistently throughout your posts.
Choose a grid layout. It doesn’t matter which you choose. You just have to be consistent with that single layout.
Choose a color scheme for your brand. Ensure these colors are represented in each post. It’ll make your posts unique. It’ll also help your Insta fans spot you from a mile away.
Trends are only fascinating for a while. Still, before something else comes up, you can get yourself some followers.
Watch out for trends in your niche and create content around it. Or even popular trendy news if you are creative enough. For example, Will Smith’s slapping Chris Rock, you can use that popular news while it’s trendy to create coaching content that explains how to deal with trauma.
Instagram engagement groups (aka Instagram pods) are groups on Instagram DMs where members like, comment and share each other’s posts. This is to boost the engagement of everyone in the group.
Here are tips that’ll prove helpful when you join engagement groups:
Join an Instagram pod with members with whom you share a similar audience.
Be a part of multiple Instagram pods for more engagement.
Network and connect with whom you share similar interests. There may be an opportunity for a collaboration in the future.
Check the explore tab for brands like yours. They could be large or small businesses.
Specifically, the comment section of top brands in your niche is a goldmine. Visit these comments sections and drop valuable comments.
Interact with other people, like their comments and even follow them. Your interactions will attract more Instagram followers to your account.
For a small business on Instagram, posting photos or videos of people using your products can be helpful.
This is a great way to build testimonials from your clients as a coach. Tell them to film a short video about your service and add each of those on your profile.
One of the biggest reasons people buy from accounts are testimonials. In fact, one of the biggest reasons people buy in general are the reviews.
Visitors will be easily convinced by the reviews of other people compared to your own words. UGCs are social proofs that will increase your following.
Instagram reels are 60 second long videos. This feature offers creative tools that let users make engaging and fun videos just like Tik Tok.
Reels can increase your brand awareness and following because they are trendy and are perfect for conveying useful information to your audience.
Hashtags are one of the best engagement tools on the gram.
For one, people can follow hashtags just like they follow accounts. Using a hashtag relevant to your niche will make your post appear in the hashtag feed. This will expose your content to your target audience and increase your chances of being followed.
You can use up to 30 hashtags but it’s recommended that you limit the number between 3 and 5.
Tip: You can hide hashtags in the comments section. It works just like caption hashtags. Also, Hashtags generators can help you make the right choice for hashtags.
Geotags and the location stickers in stories will reveal the location of your business or the city you are in.
This is an amazing way to get followers from around your community.
When users search for a particular location, a feed of different content with that location tag appears. From this location feed, people can see a wide variety of posts and your post might also pop up.
Another way to boost your following is by hosting contests and giveaways. Your contest guidelines should include people following your account and liking or commenting on your posts.
Creating Instagram guides will give people a good reason to follow you. This is because Instagram guides are educational and will offer value to your followers.
The Instagram guides tabs are where people can find your guides. The different types of guides you can create are product guides, location guides and post guides.
When creating guides, ensure that they’re based on the interests of your target audience.
Analytic tools will aid in assessing the performance of your posts.
Using these tools will give you data on the type of posts that get more impressions. With this information, you can adjust your Instagram branding strategy by making the type of content that attracts followers.
Your Instagram business profile gives you access to Insight, which is the app’s analytic tool. However, there are other third party analytic tools that can help. Examples of these analytic tools are:
Later, Iconosquare, Squarelovin, Sprout social, Crowdfire, Pixlee, Smartmetrics…
If you own a blog, promoting your Instagram account on it is a great idea.
By embedding your Instagram posts in your blog, you can lead your blog audience to your Instagram page.
Here is how to embed an Instagram post in your blog post:
Step 1. Write out your blog post.
Step 2. Go to the Instagram website and then to your page.
Step 3. Go to the post you want to embed and click on the three dots in the top right corner of the post.
Step 4. Click on Embed and copy embed code i.e the link.
Step 5. Paste the embed into the code section of your blog post.
Instagram always brings new updates. First it was stories, videos, then guides, Reels…
Make sure to try and use each new feature that Instagram is offering as soon as it is available to you.
Instagram’s algo prioritizes that type of content as it is promoting its new feature and competing with other platforms.
Use that in your favor by staying up to date with the updates.
If you are a coach that would like to get a free evaluation of how you can grow your social media accounts, engagement to more than 176%, and make more sales, contact me at davcevskid@gmail.com.
There you have it! Tips to gain 100 followers weekly.
In your quest for more followers, don’t get carried away.
It will be much better to have people follow you because you inspire and give them value.
Those are your real followers that engage and potential clients that will buy from you at the end of the day.
Focus more on creating useful content and the people will follow you and give you their double taps.
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