J.J. Shawver is one of the coaches that we found this month and we did a little interview with him. He impressed us with his focus and professionalism.

His journey is a testament to resilience and transformation. From a career in business development and leadership to becoming a High Performance coach and certified NLP practitioner, his path wasn’t smooth and easy. In fact, it was overcoming his challenges that made him who he is today. Drawing from his experiences as a former football player and overcoming personal struggles such as addiction and loss, he has cultivated a coaching approach grounded in intentional living.

His unique style combines personalized strategies, like the SMARTER goals method and the four I’s of intentionality: mindset, energy, focus, and habits, to help clients unlock their full potential. By integrating tools like DiSC assessments, NLP techniques, and platforms like GrowthDay, he ensures a tailored coaching experience that empowers individuals and teams to elevate their performance in both personal and professional arenas.

His mission is simple yet profound: to help people transform their lives through genuine guidance and intentional action. What sets him apart is his dedication to aligning his clients’ deeper purpose with actionable, sustainable habits that create lasting change. Here is what he said…

Meet Life Coach J.J. Shawver:

Name: J.J. Shawver

Pillar: The Mind

Who is this coach for: Anyone who wants to maximize their performance and efficiency by living intentionally.

How they can help: By using various tools and techniques like NLP, SMARTER goals methodology, ITG (Intentional 3 Goals), and DiSC assessments just to name a few.

First of all, how are you and your family doing after these Pandemic times?

We’re doing well, thank you for asking.

The pandemic was an opportunity to reflect on our priorities and truly lean into intentional living.

It gave us the chance to recalibrate and focus on what’s most important.. family, faith, and purpose.

How did the coronavirus pandemic affect your clients? Did it affect you at all?

Absolutely.

Many of my clients faced uncertainty, stress, and shifts in their professional lives.

The pandemic forced us all to adapt, but it also provided the chance to reassess our purpose.

For me and my clients, it was a time of recalibration, using intentionality to stay grounded and move forward with clarity.

What are the biggest lessons that you learned in this pandemic?

The pandemic taught me the power of stillness and the value of adaptability.

I learned that intentional pauses are just as important as intentional actions.

Taking time to recharge, reflect, and refocus allows us to show up with more energy and clarity.

It also reinforced the importance of leading with empathy and understanding.

The Origin:

Tell us about you, your career, how you started with your coaching career?

I started my coaching career after a decade in business development, sales, and leadership.

I played football at the University of Idaho, and the discipline and mindset from that experience shaped me into a lifelong learner.

Through intentional living, I transitioned into becoming a certified NLP practitioner, High Performance coach, and DiSC facilitator.

My mission is to elevate individuals, teams, and businesses to their pinnacle through genuine guidance and mentorship.

I’ve always believed that with the right mindset, habits, and focus, anyone can transform their life, and that’s the message I bring through my coaching.

What was your biggest obstacle that you had to overcome in your life that made you who you are today?

The biggest obstacles I’ve had to overcome were falling into and rising out of a horrible addiction after my dad passed away and going through a difficult divorce.

These experiences tested me in ways I never expected, but they also forced me to dig deep, redefine my purpose, and rise stronger than ever before.

These challenges have shaped my resilience and my approach to intentional living.

The Coaching Style:

How do you innovate with coaching your clients?

Innovation comes through personalization.

Each client has unique strengths and areas of growth.

I use the SMARTER goals method instead of the traditional SMART goals, focusing on intention, adaptability, and personal alignment.

I also guide clients using the four I’s of intentionality: mindset, energy, focus, and habits.

By aligning these with each individual’s or team’s specific goals, we ensure long lasting, impactful results.

I also incorporate technology like GrowthDay and always seek new methods to amplify their performance.

What’s unique about your coaching approach?

My approach is grounded in intentional living.

I don’t just help clients set goals, I help them align their entire mindset, energy, focus, and habits with their deepest purpose.

This is what I call the four I’s of intentionality.

I also use the SMARTER goals framework to make sure the goals are adaptable and aligned with the bigger picture of their life.

My coaching is highly personal, and I focus on helping clients create lasting habits that transform their lives in both personal and professional arenas.

What benefits do your clients get after working with you?

Clients leave with a clear sense of purpose, actionable steps toward their goals, and a deeper understanding of how to sustain high performance through intentional living.

They gain tools to elevate their mindset, harness their energy, and align their focus with long term success.

Most importantly, they develop habits that allow them to continue growing well beyond our coaching sessions.

Do you use any specific tools to be efficient with your clients?

Yes, I use a variety of tools such as the SMARTER goals method, ITG (Intentional 3 Goals), DiSC assessments, and NLP techniques to guide clients through their growth.

I also incorporate GrowthDay, which helps track personal growth and provides daily motivation and lessons for my clients.

Efficiency comes from both structure and personalization, so I make sure every tool serves the individual needs of each client.

The Impact:

If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?

“Lead with purpose, live with passion.”

Every single one of us has the potential to create an extraordinary life, but it requires intentionality.

Be deliberate with your time, energy, and focus, and align your actions with your purpose.

That’s how you transform not just your life, but the lives of those around you.

What is the greatest lesson you have learned in your life?

The greatest lesson I’ve learned is that intentionality shapes everything.

When you live with purpose and align your energy, focus, and mindset with your goals, extraordinary things happen.

You create momentum, build resilience, and elevate not just yourself but everyone around you.

Your final thoughts?

Life isn’t about waiting for the perfect moment, it’s about making every moment count.

Intentionality isn’t just a practice, it’s a lifestyle.

My goal is to help people lead with purpose, build their mindset, and harness their energy to reach their fullest potential.

Everyone deserves to live an extraordinary life, and it starts with being intentional every single day.

Where Can You Find J.J. Shawver?

If you liked this interview and if you’d love to align your 4 I’s of Intentionality so you can maximize your performance and live a life of efficiency, go to https://jjshawver.com/ and see how Coach J.J. Shawver can help you.

If you’d like to peak a glimpse of his coaching, follow his YouTube channel.

And if you’d like to connect with him more personally, you can do that through LinkedIn or by sending him a direct message on his Email [email protected]. It was an honor having this interview with him.